Von Maur has officially opened it's 27th location! The newest is in the Quail Springs Mall in Oklahoma City and I was honored to be asked to photograph it a couple days before the grand opening this fall. In typical Von Maur fashion this store is huge at 150,000 square feet and is now the anchor store in the Quail Springs Mall. I absolutely love shooting these stores! They pay so much attention to details in the lighting, I only have to do minimal supplemental lighting during the shoots which works out great because it affords me time to make more photographs than I typically would if I had to do extensive lighting for each shot.
I spent a lot of time studying the entry to the store from inside the mall. It has so many features it was hard to decide what to focus on. I settled on this angle above because it highlights the storefront as well as the escalator which tells the story of the busyness of the mall. The escalator ads motion and life to the photograph which is always an appealing thing to incorporate if you are able to.