Dry Goods is a relatively new store that has been popping up all over the malls in the Midwest. It was created by the well known Midwest based department store called Von Maur. You may remember reading about the (at the time) newest Von Maur store in Rochester, NY on my blog late last year. I was asked to photograph their 13th and newest Dry Goods location in Rochester, MN a couple months ago.
We had a very limited time to shoot this project as it was opening at noon the day of the shoot. Luckily I had my trusty assistant Joel to help me out moving lights and do some staging. That's actually the striking handsome/blurry Joel walking by the storefront in the image above. I really owe a lot of the success of this shoot to him. I probably could't have got it done in time without his hard work. So here is a post dedicated to great assistants, something every photographer should have and never take for granted. Cheers Joel! Thanks a ton buddy.